Ideas that Shaped the Constitution

I will discuss 3 main ideas regarding the Federalist Papers. The Federalist Papers wanted to protect the people as a whole, not Just individuals. Before the U. S. Constitution was formed, the leaders believed that a weak central government wouldn't have enough power to protect the rights of individual people. After the U. S. Constitution was created, the document called for a strong central government, one that would have power over the state governments and provide a unified authority on legislating, nforcing and judging laws. What was the purpose of the Federalist Papers?The overall purpose of the Federalist Papers was to convince the people that a stronger centralized government would be more protective ot their rights. The Federalist papers were written to convince people to ratify the Constitution The papers discussed the unequivocal experience of the Incompetence of the federal government and the need for a stronger central government. They wanted the public to support the cons titution and get involved. Many leaders wanted a entralized government because they feared If the power remained In the states It would eventually tear the government apart.States fought with each other over power and they wanted the power to be centralized not at the states level. The States had more power than the government. Many far-sighted leaders realized that the self-interests of the states would eventually tear the union apart. and that the Articles of Confederation provided no legal or political means to stop it. States quarreled with one another over land claims, commerce regulations, and frequently rected imposts against neighboring states.Although strictly forbidden by the Articles, states established relations and treaties with foreign nations and refused to send much needed tax money to congress. Due to the difficult amendment process, attempts to endow congress with greater authority to tax and to regulate commerce could be stopped by the refusal of a single state. W ho was the attended audience? The original purpose ot the Federalist Papers was to elect Pro-constitution delegates to the New York state ratification convention.The proposed audience was the erchants of New York City, whose support was vital if the upstate Antifederalists were to be overpowered. This ettort ultimately tailed. Only nineteen Federalists were elected from New York City, while forty-six Antifederalists were elected from upstate, led by Governor George Clinton. The papers were printed In only a dozen papers Ideas tha mccantsr uC outs10e 0T New York, ana tnelr Innuence on tne overall vote was n the Articles of Confederation fail? The articles of confederation were written to oversee the 13 origin breaking away from Great Britain in 1776.The articles of confeder many reasons. The main reason was that the states had too much federal government weak. There was no one person in charge, the executive branch. Congress didn't have any power; decisions had all 13 states. Drafted during the years 1776 and 1777, while the c fighting for independence, the Articles of Confederation created a government with most of the governmental powers retained by th Articles provided no separation of branches. Congress, the legisla branch of government. When laws were presented, they required Congress voted as states not as individuals.The Articles of Confe written to govern the interaction of the thirteen original states aft independence from Great Britain in 1776. They proved to be ineff US Constitution was adopted to replace the Articles of Confederati an active government is critical to the protection of individual righ government under the Articles of Confederation was unable to eff individual rights because it did not act directly upon the people, a authority to enforce its laws. The Constitution requires that the pe are needed to ratify the document and decide whether they will t the framers or not.

The Woman in Black

Susan Hill creates a sense of isolation since the beginning of the novel, when Arthur is at Monk’s Piece. The name of Arthur’s new house (Monk’s Piece), suggest that it is a calm place, but it also could suggest that it is isolated, because in the Middle Ages monks used to meditate alone in isolated places. Isolation is also presented in the other house in the book, which is Eel Marsh House. The only way to access to Eel Marsh House was by crossing a place called ‘Nine Lives Causeway’, which is the only path next to the house.Arthur describes Eel Marsh House as ‘submerged’ and ‘untraceable’, this implies that it is almost impossible to escape from Eel Marsh House. It is submerged because the causeway is under the water and it is untraceable because the marshes last forever. The name of the causeway also creates a sense of isolation, it is called Nine Lives Causeway, and this suggests that you must have nine lives to cross it (or to be very lucky and brave). Isolation is also there when Keckwick leaves Arthur alone in Eel Marsh House.He says that he feels â€Å"alone, outside that gaunt, empty house†. This tells us that Arthur is alone in the house, without protection and he ‘predicts’ that he will see the Woman in Black soon. Another time where we feel isolation is when Arthur is alone at the house and he is so scared that he starts to pray. I think that he prays because he is looking for protection and somebody to talk in God. Mrs Drablow also creates a sense of isolation, especially when Arthur asks for information to Mr Bentley.He says that she lived for a long time in the house with nobody. She didn’t have any friends and she is also described as a â€Å"rum’un†, which means that a person is misbehaving (maybe, this is why Mrs Drablow didn’t have friends. In my opinion, isolation is mostly presented when Arthur is alone at Eel Marsh house, and it is a lso important, because it makes the story ‘more gothic’ and some characters, like Spider (the dog) or Keckwick wouldn’t appear in the story and they make the story more interesting. The Woman in Black Susan Hill creates a sense of isolation since the beginning of the novel, when Arthur is at Monk’s Piece. The name of Arthur’s new house (Monk’s Piece), suggest that it is a calm place, but it also could suggest that it is isolated, because in the Middle Ages monks used to meditate alone in isolated places. Isolation is also presented in the other house in the book, which is Eel Marsh House. The only way to access to Eel Marsh House was by crossing a place called ‘Nine Lives Causeway’, which is the only path next to the house.Arthur describes Eel Marsh House as ‘submerged’ and ‘untraceable’, this implies that it is almost impossible to escape from Eel Marsh House. It is submerged because the causeway is under the water and it is untraceable because the marshes last forever. The name of the causeway also creates a sense of isolation, it is called Nine Lives Causeway, and this suggests that you must have nine lives to cross it (or to be very lucky and brave). Isolation is also there when Keckwick leaves Arthur alone in Eel Marsh House.He says that he feels â€Å"alone, outside that gaunt, empty house†. This tells us that Arthur is alone in the house, without protection and he ‘predicts’ that he will see the Woman in Black soon. Another time where we feel isolation is when Arthur is alone at the house and he is so scared that he starts to pray. I think that he prays because he is looking for protection and somebody to talk in God. Mrs Drablow also creates a sense of isolation, especially when Arthur asks for information to Mr Bentley.He says that she lived for a long time in the house with nobody. She didn’t have any friends and she is also described as a â€Å"rum’un†, which means that a person is misbehaving (maybe, this is why Mrs Drablow didn’t have friends. In my opinion, isolation is mostly presented when Arthur is alone at Eel Marsh house, and it is a lso important, because it makes the story ‘more gothic’ and some characters, like Spider (the dog) or Keckwick wouldn’t appear in the story and they make the story more interesting.

Is Sociology a Science

Is Sociology a science? This paper will aim to explore the question ‘Is Sociology a science? ’ We will explore the definitions of Science and Sociology and then go onto examine various perspectives and theories surrounding the subject heading. Sociologists such as Durkheim, Comte and Weber will be examined. This paper is intended as an overview of two different schools of thought, those of positivist and anti-positivist approaches I will outline the main principals for each Sociologist covered. I will then give my personal views on the question, and attempt to answer it within my conclusion. Firstly, in order to examine the essay title it must be laid out exactly what we mean by ‘Science’ and ‘Sociology’ Science definition. Science is, according to the Oxford dictionary 2002 â€Å"The systematic study of the structure and behaviour of the physical and natural world through observation and experiments†. Sociology definition. Sociology on the other hand is described as, according to the Hutchins encyclopaedia , â€Å"the systematic study of the origin of human society, in particular of social order and social change, social conflict and social problems. It studies institutions such as the family, law and the church, as well as concepts such as the norm, role, and culture. Sociology attempts to study people in their social environment according to underlying moral, philosophical and political codes of behaviour. † There are various ‘schools of thought’ when it comes to answering the question we are debating. This paper will take a brief look at approaches such as positivist and anti-positivist approaches. It is often debated that thee are two separate schools of thought when discussing Sociology. There is the first notion that Sociology is based on fact and figures using quantitive data and analysis. The second suggestion is that Sociology is based on qualitative data and is surrounded by the need to understand why’s, where’s and how’s that make up society. It is only right to start with the views of Emile Durkheim, who is seen as some, the father of sociology and one of the greatest positivists of all time. The term ‘positivist’ simply relates to a person/group of sociologists whom believe that Sociology to be a science ie quantative data analysis He expressed the need for quantitive data and in depth analysis in order to gain a true insight. He appreciated the fact that data and results were an accurate way of analysing and assessing the world and he applied these principals to the examination of society. In his text ‘The Rules of Sociological Methods’ (first published in 1895) Durkheim set out how he believed logic and methodology was the key to the successful study of ‘sociology’. Emile Durkheim carried out what could be described as a famous study where he studied the suicide rates of European countries. This process weighted heavily on analysis of data and actual facts, just as science is based on facts. Durkheim’s argument was that any theory should be backed up with evidence. This evidence could only be found by the gathering and analysis of data. He believed that the correct route was to gather the data and develop theories that supported that evidence. Positivists view things â€Å"in the same state of mind as the physicist, chemist or physiologist when he probes into a still unexplored region of the scientific domain† (Durkheim 1964: xiv). Durkheim is what we would call a ‘Positivist’. Positivists believe that there are many similarities to the research methods embraced by scientists. When we consider this fact is it very easy to state that a posivitist will only study when its subjects and analysis can be quantified ie they are measurable, and can be observed and reported on. Auguste Comte, whom is arguably one of the first Sociologists, sought an empirical way of thinking towards sociological issues . Comte states that sociology should only be concerned with matters where you can get results based on data collation and facts- not based on assumption. Comte believed it was possible to have a good handle on the prediction of further trends and patterns within society. Empirical evidence is the key in positivism. Comte argued that positivism goes through three stages, † the law of the three stages†. It ‘claims that human efforts to understand the human world have passed through theological, metaphysical and positive stages. ‘ (Giddens, 2006, page 11) Now we will go on to examine the ‘other sides of the coin’ and look at the subjectivists’ and realists sociologists’ theories regarding sociology as a science. Various writers could be seen to be labelled anti-positivist, or believers that sociology is not a science. Such sociologists believe that the researcher should concern themselves with human cultural norms, values and processes that are viewed from a subjective perspective. Weber (1864-1920) defined sociology as ‘a science which attempts the interpretive understanding of social action in order to thereby arrive at a casual explanation of its course and effects’ (1964 p88). Weber was one of the founders of the â€Å"Verstehen† method, along with Simmel. Verstehen simply means â€Å"understanding† or †interpretation†. This method involves an outsider attempting to relate to a person or persons from a specific group of people from their point of view. The realists approach to Sociology generally consist of accepting that there are differences between science and sociology – but it should be mentioned that this approach does allow for a social science. Andrew Sayer (1992) expressed differences between ‘open and closed systems as arenas of study’ (Sociology in focus 638)A good example of this ‘closed system’ would be a science lab where conditions can be heavily controlled, this gives way to fixed conditions that can be maintained or fluctuated by the lab. It has to be noted that a large amount of scientific research takes place outside of a controlled environment and this would be classed as an ‘open system’ Sayer argues that the behaviour and interaction of human beings takes place in open arenas and therefore the results cannot be predicted with any accuracy attached to it. But realists do not rule out completely the fact that sociology is indeed a science. Realists can be perceived to argue that the study named sociology could be based on the same principals as ‘science’ in the fact that both are concerned with exploring and evaluating an end roduct. Ray Pawson described the notion that there are two separate types of sociology as the ‘methodological myth’. He argues that two sociologies do not exist and that sociology is made up from a wide range of opinions Conclusion It has been shown within the context of this paper that Sociology can be viewed from both perspectives ie. As a science and t he opposing view that it cannot be classed as a science. From a personal perspective I believe that Sociology is indeed a science, if carried out in its ‘true sense’. In order for sociologists to be taken seriously in the world we must quantify what we are saying. This must be done with the assistance of data and observation, then opinions must be formed based on this data and facts we have collated. It is simply not good enough to provide readers with ideas of what may be true, as this is surely just opinion, rather than fact! If sociology was solely about opinions rather than showing empirical evidence to back up ones claims then surely each and every individual on the planet could rightly call themselves sociologists.. Bibliography Bilton, T, Bonnett, K et al (1996) Introductory Sociology 3rd Edition. Mc Millan Press: London http://sociology. org. uk/atssp7. htm. Accessed 14/2/2010 Cotgrove, S (1967) The Science of Society: An Introduction to Sociology, Allen & Unwin: London Hutchins encyclopaedia Keat & Urry (1975) Social Theory as Science, Routledge: London Oxford Dictionary ( 2002) Taylor et all (2000) Sociology in focus Causeway press:London www. jstor. org/stable/4026005 accessed 1/2/10 http://www. emile-durkheim. com/ accessed 18/2/10 Is Sociology a Science Is Sociology a science? This paper will aim to explore the question ‘Is Sociology a science? ’ We will explore the definitions of Science and Sociology and then go onto examine various perspectives and theories surrounding the subject heading. Sociologists such as Durkheim, Comte and Weber will be examined. This paper is intended as an overview of two different schools of thought, those of positivist and anti-positivist approaches I will outline the main principals for each Sociologist covered. I will then give my personal views on the question, and attempt to answer it within my conclusion. Firstly, in order to examine the essay title it must be laid out exactly what we mean by ‘Science’ and ‘Sociology’ Science definition. Science is, according to the Oxford dictionary 2002 â€Å"The systematic study of the structure and behaviour of the physical and natural world through observation and experiments†. Sociology definition. Sociology on the other hand is described as, according to the Hutchins encyclopaedia , â€Å"the systematic study of the origin of human society, in particular of social order and social change, social conflict and social problems. It studies institutions such as the family, law and the church, as well as concepts such as the norm, role, and culture. Sociology attempts to study people in their social environment according to underlying moral, philosophical and political codes of behaviour. † There are various ‘schools of thought’ when it comes to answering the question we are debating. This paper will take a brief look at approaches such as positivist and anti-positivist approaches. It is often debated that thee are two separate schools of thought when discussing Sociology. There is the first notion that Sociology is based on fact and figures using quantitive data and analysis. The second suggestion is that Sociology is based on qualitative data and is surrounded by the need to understand why’s, where’s and how’s that make up society. It is only right to start with the views of Emile Durkheim, who is seen as some, the father of sociology and one of the greatest positivists of all time. The term ‘positivist’ simply relates to a person/group of sociologists whom believe that Sociology to be a science ie quantative data analysis He expressed the need for quantitive data and in depth analysis in order to gain a true insight. He appreciated the fact that data and results were an accurate way of analysing and assessing the world and he applied these principals to the examination of society. In his text ‘The Rules of Sociological Methods’ (first published in 1895) Durkheim set out how he believed logic and methodology was the key to the successful study of ‘sociology’. Emile Durkheim carried out what could be described as a famous study where he studied the suicide rates of European countries. This process weighted heavily on analysis of data and actual facts, just as science is based on facts. Durkheim’s argument was that any theory should be backed up with evidence. This evidence could only be found by the gathering and analysis of data. He believed that the correct route was to gather the data and develop theories that supported that evidence. Positivists view things â€Å"in the same state of mind as the physicist, chemist or physiologist when he probes into a still unexplored region of the scientific domain† (Durkheim 1964: xiv). Durkheim is what we would call a ‘Positivist’. Positivists believe that there are many similarities to the research methods embraced by scientists. When we consider this fact is it very easy to state that a posivitist will only study when its subjects and analysis can be quantified ie they are measurable, and can be observed and reported on. Auguste Comte, whom is arguably one of the first Sociologists, sought an empirical way of thinking towards sociological issues . Comte states that sociology should only be concerned with matters where you can get results based on data collation and facts- not based on assumption. Comte believed it was possible to have a good handle on the prediction of further trends and patterns within society. Empirical evidence is the key in positivism. Comte argued that positivism goes through three stages, † the law of the three stages†. It ‘claims that human efforts to understand the human world have passed through theological, metaphysical and positive stages. ‘ (Giddens, 2006, page 11) Now we will go on to examine the ‘other sides of the coin’ and look at the subjectivists’ and realists sociologists’ theories regarding sociology as a science. Various writers could be seen to be labelled anti-positivist, or believers that sociology is not a science. Such sociologists believe that the researcher should concern themselves with human cultural norms, values and processes that are viewed from a subjective perspective. Weber (1864-1920) defined sociology as ‘a science which attempts the interpretive understanding of social action in order to thereby arrive at a casual explanation of its course and effects’ (1964 p88). Weber was one of the founders of the â€Å"Verstehen† method, along with Simmel. Verstehen simply means â€Å"understanding† or †interpretation†. This method involves an outsider attempting to relate to a person or persons from a specific group of people from their point of view. The realists approach to Sociology generally consist of accepting that there are differences between science and sociology – but it should be mentioned that this approach does allow for a social science. Andrew Sayer (1992) expressed differences between ‘open and closed systems as arenas of study’ (Sociology in focus 638)A good example of this ‘closed system’ would be a science lab where conditions can be heavily controlled, this gives way to fixed conditions that can be maintained or fluctuated by the lab. It has to be noted that a large amount of scientific research takes place outside of a controlled environment and this would be classed as an ‘open system’ Sayer argues that the behaviour and interaction of human beings takes place in open arenas and therefore the results cannot be predicted with any accuracy attached to it. But realists do not rule out completely the fact that sociology is indeed a science. Realists can be perceived to argue that the study named sociology could be based on the same principals as ‘science’ in the fact that both are concerned with exploring and evaluating an end roduct. Ray Pawson described the notion that there are two separate types of sociology as the ‘methodological myth’. He argues that two sociologies do not exist and that sociology is made up from a wide range of opinions Conclusion It has been shown within the context of this paper that Sociology can be viewed from both perspectives ie. As a science and t he opposing view that it cannot be classed as a science. From a personal perspective I believe that Sociology is indeed a science, if carried out in its ‘true sense’. In order for sociologists to be taken seriously in the world we must quantify what we are saying. This must be done with the assistance of data and observation, then opinions must be formed based on this data and facts we have collated. It is simply not good enough to provide readers with ideas of what may be true, as this is surely just opinion, rather than fact! If sociology was solely about opinions rather than showing empirical evidence to back up ones claims then surely each and every individual on the planet could rightly call themselves sociologists.. Bibliography Bilton, T, Bonnett, K et al (1996) Introductory Sociology 3rd Edition. Mc Millan Press: London http://sociology. org. uk/atssp7. htm. Accessed 14/2/2010 Cotgrove, S (1967) The Science of Society: An Introduction to Sociology, Allen & Unwin: London Hutchins encyclopaedia Keat & Urry (1975) Social Theory as Science, Routledge: London Oxford Dictionary ( 2002) Taylor et all (2000) Sociology in focus Causeway press:London www. jstor. org/stable/4026005 accessed 1/2/10 http://www. emile-durkheim. com/ accessed 18/2/10

Cross Cultural Sensitization Personal Statement

Cross Cultural Sensitization - Personal Statement Example My purpose for attending the course was specifically to prepare myself for the formal learning of business management. My expectations from the course included sufficient exposure to business management concepts, to develop an aptitude for the learning of business management and an environment which is both exciting and challenging. The foundation course has done what I had envisaged before taking admission. The subjects that I have studied in Term 1 and term 2 have stimulated my mind to think as a business manager now I understand how a piece of news which may not seem to have anything to do with business or economics can have its impact on the economic or business environment. Having read the book, â€Å"Understanding organizations† by HANDY C. has provided me sufficient exposure the concepts of business management like Motivation, role, power and influence, group dynamics, leadership, organizational structure etc has stimulated my mind to think in terms of organizational co ntext. Before attending the course though I had seen lot of organizations like my school, my father’s company etc but my mind never thought on how salaries are to be decided and how do they structure the organization etc but this course has sensitized my mind to generate those questions, now looking at any organization I wonder how the roles would have been laid down, authorities delegated, people are motivated or led etc. but I am nowhere near to answer these questions and that’s where I believe my final degree in business management will help. But this foundation course has done what it was supposed to do.  

Identifying Dina's Issues in Packer's Drinking Coffee Elsewhere Essay

Identifying Dina's Issues in Packer's Drinking Coffee Elsewhere - Essay Example She copes through displacing her mental location from her physical location, being someone else who exists outside of her own circumstance. Packer explores the experience of being eighteen and trying to understand ones own role in the world while navigating a foreign culture that emerges when leaving home and entering a university. The world of an individual changes when they leave home and enter a university setting. Most young people have lived with their family in a specific type of neighborhood for most of their lives. Even people who have moved frequently trend to gravitate towards neighborhoods that are familiar. Therefore, children have a specific perspective before they leave their family for college which is challenged by the new culture that confronts them within a university setting. For Packer, this university setting was Yale where from the beginning she felt challenged for the protective measures of distrust she had developed in her life. Her orientation involved games of trust which did not suit her perspective on others in the world which was automatically mistaken for a part of her racial identity.

Top Female Leaders Around the World Article Example | Topics and Well Written Essays - 500 words

Top Female Leaders Around the World - Article Example According to the research findings, it can, therefore, be said that Gordon Ramsay is one of the strictest yet swanky leaders on earth. He is a master chef and his students learn and follow his leadership. His demeanor tells that he answers to no one and always defines his own set of parameters. There would hardly anyone who would argue that this man doesn’t possess leadership abilities. If someone can swear his kitchen staff on BBC television. then what else do one need to know if has leadership qualities or not? A black African American woman, who earns $200 million every year and has a net worth of over $2 billion, these credentials speak for themselves. Oprah is the queen of female celebrities, her show is one of the most popular shows on US national television. Without her leadership abilities, she would never have been able to cut through the male dominant society. She has her own production house and runs many charities, she is one great leader.  The CEO of Apple Inc., Tim Cook holds the throne to the biggest corporations on this planet. However, his leadership is under question. He has leadership qualities there is no doubt about it but to be able to lead the likes of a tech giant like Apple, it requires more than just leadership, it requires Jobs’ like leadership which many believe that Tim Cook lacks in. if he truly is a wrong choice for Apple Inc. only time will tell but at the moment, Apple Inc. in the hands of Tim Cook is facing serious criticism. Sarah Palin was the 11th governor of the state of Alaska. Although she is a successful politician there were some lacking in the leadership department. When she ran for the presidential elections in 2008, she received the lowest vote of confidence from the public.

Modern Age Europe 1348-1789 Essay Example | Topics and Well Written Essays - 3000 words

Modern Age Europe 1348-1789 - Essay Example For a long time Europe was under the power of monarchs and popes creating a great controversy between the church and the state as to who should hold absolute power. The period between 1350 and 1550 in Europe was also characterized by increased trade among nations, conquest and colonization of states such as Africa and Asia. It was also a period when slave trade was thriving due to labor requirements in plantations, mines, and at homes of the noble citizens. The discovery of the Americas by Columbus also played a great part in the changes that took place thereafter. The aim of this paper is to discuss the political, religious, social and cultural changes that took place in Europe between 1350 and 1550. The paper will thus be divided into four sections. First it will discuss the political changes. Secondly, the religious changes. Thirdly, the social changes will be discussed and lastly, the cultural changes. Political Changes There are various political changes that occurred in Europe from 1350 to 1550. These were necessitated by the various events that occurred during this time such as the bubonic plague, the hundred years war and the rise of national sentiment, the late medieval church the great schism, the renaissance, the reformation age, and the religious wars. ... The noble landowners were the most powerful people but the plague deprived them of their power since it rendered agricultural products undesirable and wages were high thus loss of revenues which was the source of power. The church also lost some political power as it depended on land for revenue. On the other hand, the political power of the artisans increased as their items of trade such as jewelry was on high demand. Due to loss of revenue from agricultural produce the government had no option than to apply restrictive legislations and impose taxes on peasants so as to get revenue. As a result there were increased peasant uprisings which were detrimental to the growth of the economy. Another political change in Europe was the increasing nationalism especially in France as a result of the 100 years of war in Europe. The war took place between May 1337 and October 1453 with the defeat of England by France. Before the war, there was a lot of disunity in France which the Estate General took advantage of to usurp the power of the royals. However, efforts by Joan of Arc to unite the country led to nationalistic feelings in France and desire to have a national identity. This led to a political shift whereby France adopted a centralized form of government as opposed to feudal monarchy. Nationalism also led France to dishonor the Treaty of Troyes which had led to disinheritance of the French king by the English king. France was thus able to elect its own king and gain political power. Another crucial outcome of the war was the end of King Edward’s vassalage to the king of France thus acquiring sovereignty over English territories in France although by the end of the war, England had control of only one French territory

Mandatory vaccinations Essay Example | Topics and Well Written Essays - 750 words

Mandatory vaccinations - Essay Example On one hand, proponents of mandatory vaccination call it medicine’s greatest achievement while, on the other hand, concerned professionals and parents believe the application and theory of this policy is flawed and are not willing to comply with this goal. This paper seeks to argue that vaccinations should not be mandatory because it violates the rights of parents, it could be dangerous to the health of many children, and some are just plain unnecessary. Mandatory vaccinations are controversial for a number of reasons. First, they deprive the rights of parents to choose. Although there is no consent required by federal guidelines before vaccination, 1986’s Childhood Vaccine Injury Act requires doctors to present a Vaccine Information Statement to the recipients representatives (Staver 11). Some states have legislated specific consent laws. This sort of consent is both ethical and appropriate for parents to possess better information on vaccines. In the United States, forty-eight states allow exemption to vaccinations to serve both public health concern and religious freedom. A parent’s right to make a voluntary and free decision regarding the child’s vaccination schedule must be treated as a human right since it involves a risk where the product’s after-effects are concerned (Staver 12). While no evidence exists that, these vaccines can cause grievous harm or death no guarantee exists that the mandatory vaccine will not cause complications that could lead to a serious injury. Mandatory vaccines are wrong because they involve the government taking away the right of a parent to consent or refuse a pharmaceutical product that they may not prefer. Another argument against mandatory vaccinations is the fact that these vaccines could actually be hazardous to the health of the child. First, these vaccines contain chemicals that may be harmful to the

The Benefits and Challenges of Working Virtually Essay

The Benefits and Challenges of Working Virtually - Essay Example The paper "The Benefits and Challenges of Working Virtually" talks about the continued growth of the virtual workforce, there are challenges that both managers and employees may encounter. The popularity of the virtual workforce like the teleworker has grown at a significant rate, since the turn of the 21st century. The 1990 Clean Air Act and 1996 amendment brought awareness to reducing carbon dioxide and pollution and conserving fuel. The Teleworker Exchange Act of 2007 was signed into law. It states that a telework policy must be established by each federal executive agency to have 100% of the eligible federal workforce by 2005. A survey conducted by Crook of International Data Corporation (IDC) â€Å"on mobile enterprise claims that by 2015, more than one billion workers across the globe will be working remotely or as virtual workforce†. A virtual workforce is also known as a global workforce, distributed team, virtual employee or team, or geographically dispersed team. The term virtual workforce refers to geographically dispersed employees within a single organization, business unit or directorate; relying exclusively on information and communication technologies to communicate. These virtual employees are made up of individuals or groups of employees or subcontracts who function as a team on common projects around the global and across space and time. Time, distance, and advances in technology and communications has brought a change to the traditional employer and employee relationship.... Such changes include workplace environment, employees’, employers’, and culture. The global workforce, employee workplace flexibility, life balance, and the virtual work environment; an employee’s expectation, motivation, and working relationship are different (Hoefling, 2003, p.131). With the continued growth of the virtual workforce, there are challenges that both managers and employees may encounter. According to Werner, Schuler, & Jackson (2012) the benefits of a virtual workforce are significant; although not without challenges. Managers may find it increasingly difficult to keep virtual employees motivated, and employees may find it additionally difficult to stay motivated while working in an isolated and detached virtual environment (p. 57). Professional isolation concerns reflect the possibility that the virtual environment can change an employee’s opportunities for participation in traditional office interaction, such as physically attending meeti ng, face to face contact like chatting around the water cooler or coffee area or taking smoke breaks and walks (Cooper & Kurland, 2002, p. 512). Some employees enjoy and thrive in environments where they can interact with others employees. The virtual workforce is unique in that these employees are not like the traditional office employees, they live and work all around the world, and therefore time and space becomes their norm.According to (Lojeski& Reilly, 2010) â€Å"leaders know that to successful build critical mass among employees who are worlds apart geographically, culturally, and even spiritually, engendering healthy communities is key† (p.58). According to Hoefling (2003) â€Å"a company today

Advertising plan for Vodafone Assignment Example | Topics and Well Written Essays - 2500 words

Advertising plan for Vodafone - Assignment Example In the current world, it’s not only about sending text messages and vocal communication; there is also the need to send photos, videos etc.  Vodafone  provides all these options. Because of all these facilities more customers are attracted to  Vodafone. Their Broadband services are also used by most of the customers. Apart from the products and services they offer, they have started a Vodafone Group Foundation. The fund of this foundation is collected from the Vodafone Group annually. The Foundation has been started in more than 25 countries and they are involved in many community involvement and social activities.   Vodafone was awarded the UK's first mobile license in the year 1982. They started the first international mobile roaming service in the year 1991.In 2002 they started providing the facility to access internet in mobile. Apart from all these, recently they started the Vodafone money transfer service through mobile. Through this the customers can send and re ceive money through safest and easiest way. Vodafone have around 45% stake on Verizon Wireless services. They acquired a company named Telsim from Turkey in the year 2006 with an investment of around 2.5 billion Euros. In 2007 they acquired a company Vodafone Essar and entered into the Indian Mobile Market with an investment of around 5 billion Euros. The Vodafone Group is listed in the Stock Exchanges of London and NASDAQ and the headquarters of Vodafone is in London. Vodafone is mainly based on Middle East, Europe, Africa, United States and Asia Pacific. They have expanded their network in other countries also. Partner Market Agreements were made between Vodafone and their partners. With their co-operation, they entered into the marketing of global products and services with different levels of brand. By this strategy  Vodafone  enters into different countries and expanded their network and made their partners and customers getting more values and services. Also for the Vodafo ne customers who are travelling to other countries, they no need to invest again in that country because of this facility and they can make use of their partner network. The main products of Vodafone are  Vodafone live,  Vodafone Connect to Friends, Vodafone Euro-traveller,  Vodafone Mobile Connect USB Modem,  Vodafone 710,  Vodafone Freedom Packs, Vodafone at Home and Vodafone Money Transfer. In 2009 Vodafone launched a new business unit for health named as mHealth.   In 2010, they launched another product named  Vodafone 150. It is labelled as the world's cheapest mobile phone. Some of the main markets of Vodafone are Germany, Spain, UK, Netherlands, Turkey, Portugal, Greece, Romania, Hungary, Ireland, New Zealand etc. In these countries Vodafone have 100% ownership. In South Africa 94% of the stake is owned by Vodacom Group and from these 94%, 65% is owned by Vodafone Group. In Italy 76% of stake is owned by Vodafone. In India 65% of stake is owned by Vodafone. Voda fone also invested in a company named  Safari com  it is a market leader in Kenya and it has an ownership of 40%. They have around 25 million subscribers. They have an indirect investment of 4% in Bharti Airtel. Product & Service A wide range of services are offered by Vodafone. A few of them are 1) Voice 2) Messaging 3) Data and fixed line solutions and devices to assist customers in meeting their overall communication

Messaging Apps Accusation Via Wireless Connection P.1 Essay

Messaging Apps Accusation Via Wireless Connection P.1 - Essay Example is report describes a network forensics experiment in which messaging application app behavior is monitored between two devices on the same network; with something that experts call a â€Å"sniffer† placed in the network to capture the traffic. Next, the analysis process will be applied to display information about these interaction that occurred between the two devices and the apps. Criminals spend a great deal of time crafting their approaches and developing new techniques to hide their identities. Cyber attacks can involve a large number of hosts; requiring intelligent forensic analysts to reveal the evidence and to link this evidence together (Wang, 2010). The investigator must work with specialized devices such as routers, firewall, IPS and IDS on the network; as well as dealing with a great deal of data to come up with evidence that is reliable, consistent, not misleading, or tampered with to make the case stronger when presented to the court. Moreover network forensics deal with live systems so it will be a challenge, the live analysis must happen close to the same time as the crime (Baggili & Marrington, 2013). As Internet usage by individuals and companies increases every day, cyber crime is increasing dramatically. As such, researchers have focused on examining and creating new tools and methods to acquire the data from any digital device format (Ponec, Giura, Brà ¶nnimann, & Wein, 2007). Social networking is one of the biggest and fastest growing fields because of the popularity of usage among the people. Social networking allows people to communicate in a fast and enjoyable way. According to a recent survey, the United Arab Emirates ranked first in the world in smart phone usage; with 77% of people using their smart phones for multimedia and 70% for social networks (McNabb, 2013). There are several approaches for network forensics analysis; depending on the type of case the investigator is handling. It can be summarized in two categories: identify

Cradle to Cradle Essay Example for Free

Cradle to Cradle Essay In this book the authors and environmentalists William McDonough and Michael Braungart discuss how very un-eco friendly are the people that design our world, from our buildings to the products we use and consume. They talk about how our solutions for our environmental problems, such as recycling, are basically just a band-aid fix for broken bone. They discuss the negative effects that our daily lives have on our environment and offer some solutions of their own to help counteract the problem as much as possible, even the book Cradle to Cradle is printed on eco-friendly paper that does not use trees. In this book McDonough and Braungart urge its readers to take our environment into account and look for better solutions to our global environmental problems then the ones that we have been settling for for the last half-century. In this book McDonough and Braungart identify two major problems with the way that we live that negatively affects our environment. The first is the problem of throwing things away, because in fact when we throw things away, they do not just go away. The things that we throw out stay here on our Earth, soiling our precious and finite earth and affect its well-being. The second problem that they discuss the the harmful product that are used, which not only have negative impacts on our planet, but also on ourselves. In this book the authors urge us to learn from nature through bio-mimicry, an effort to design buildings like trees, cities like forests. They also challenge us to look at ants and the role they play in the world and their self-sustaining way of life and to learn from them. Ants are able to inhabit a diverse a range of environments, are able to hunt, scavenge, and grow their own food, build their homes, effectively handle their wastes, create powerful medicines, and produce biological and chemical weapons, all the while contributing to the health of the natural world. We live on this earth less-effectively than ants and should look to their way of living as a role model for how we as humans live on this earth. McDonough and Braungart offer some of their own suggestions for way that we can live effectively with the Earth in mind, such as rooftops covered with soil and plants that serve as natural insulation, non toxic dyes and fabrics, their current overhaul of Fords legendary River Rouge factory, and even the book itself, which is printed on a synthetic paper that does not use trees. While creating an ultimate solution to our environmental problem is a very involved and complicated ordeal, McDonough and Braungart do offer some simple solutions to help cut down on the harm we are causing our planet. One things that we can do is to cut out all chemicals and substances that are harmful and destructive both to humans as well as the environment. Also they discuss how we must abandon our current cradle to grave way of thinking and adopt a cradle to cradle way of thinking, meaning that we need to consider where the products and its packaging will end up after we are finished with it. When creating a product we need to begin to understand and think about where it will end up after the consumer is done with it. We must think about how our waste can be reused in order to cut back on unnecessary waste and contamination of our planet. McDonough and Braungart in this book urge us to start looking at our wasteful ways and see how it is harming our own selves as well as the environment and see that we must adopt a cradle to cradle way of thinking in order to save our planet and use the finite resources we have in a smart and truly eco friendly way. After reading this book I examined the wasteful way in which I live my own life, and when I think about how I live and times that by 6,973,738,433, it’s hard to fathom how much damage we must be doing to our planet. Our resource, clean air and precious earth are limited but humans are consumers and don’t consider much past our own immediate wants and needs. After reading this book I see how important it is to move away from cradle to grave thinking and truly take on a cradle to cradle way of thinking and see the long term effects of our consumerism. This book should be read by everyone because it gives a clear and simple way to see how we are living now, and then how we should be living in order to help save and protect the planet that we have been given.

Conventions of Representation in Art

Conventions of Representation in Art Conventions in Art Throughout time, conventions of representation in portraiture dynamically transformed throughout history, considerably changing each artists genre of work supporting personal conventions portrayed in the time periods heavily varied. To an extent understanding, the change of convention in portraiture is crucial, allowing the society to move forward from all limitation from the past and extend its news innovation. Conventions of representation define as a set of a regulation of undertaking something. This allow the human society are signified in the art movement between intervals of time and places further describing an accepted way of representing something in a symbolic representation. Many periods of art depicted conventions of representations. The Renaissance; exemplified through the work of Leonardo da Vinci Vitruvian Man during the Renaissance period, portrayed the rebirth of Classical Greek and Roman ideas, Modernism; Neo-Expressionism, Edvard Munch The Scream thrived from the Modernist period of Neo-Expressionism primarily adapting the world solely from a subjective perspective evoking moods. and contemporary art; Feminism; the work of Barbara Kruger accentuates the conventions of Feminist movement conveyed through post-modern techniques. Thus, through the adaptions of conventions of representations in portraiture, it dynamically altered through history in works of these artists. Portraiture has changed throughout history simply the wide range of materials utilised in the early years of art throughout the contemporary society thus changing the conventions of representation. This is described through the imperative notions of culture depicted in Renaissance Greek era which was extensively prevalent and mastered with the widespread forms of art during the periods of Renaissance, Modernism and contemporary. Representations in Egyptian shadowed strict traditions Frontalism. Every example of Egyptian art strictly highlighted in this style. This is portrayed where the head of the character is always symbolised to the side, a right angle to the body, while the body is perceived from the front. The eyes are portrayed in the front side perspective as Egyptians valued the eyes more than anything else, valued in highly on prosperity, adolescence and well-being. Ancient Greeks also had a fascination with portraiture, mostly in its sculpted form. This is indicated by the Golden Ratio used to create aesthetics and visual harmony, based on the idea of mathematical equations and science to create perfected, idealised proportions. This can be demonstrated through The Parthenon of a mathematical approach. The creations of Greeks strongly portrayed the success of their society; strong athleticism, philosophy or power. The Renaissance between 1400-1600 revamped portraiture in its modern sense and is an essential. Predominately portraying nobles, and religious figures. This was a period of the Rebirth of Classical Greek and Roman ideals. Also, utilising the idea of perfect and idealised proportion, adapting to the convention of maths and science to create beauty, perfection and religious ideals. Conventions of representations were highly significant in Renaissance art. The conventions during Renaissance represented their way of life, this was often portrayed in many religious paintings. It was a way to characterise of cultural traits. The idea of the concept is signified in the convention of oil painting. Oil painting was extremely implemented in Northern Europe during the early fifteenth century, later becoming popular in the late century. A slow drying process, allowing modification while its drying procedure. This allowed an artist to create luminous effects because oil could be applied lightly. Oil painting allowed the ability to paint with a more dominant variety of colours which allowed to further explore and visualise human figures, architecture and natural environment in a realist aspect. This was often utilised with well-known Renaissance artists such as Leonardo da Vinci and Michelangelo. Renaissance artist also had a volume of knowledge on the fundamentals, anatomy, composition, line, light and shadow as well as having the artistic mind of creating a scene to emphasise the perfection and beauty. The optical linear perspective was exceedingly used to create a high central depth by shadows and interposition, and a depth of emotion which suggests human feeling instead of static and passive icons. The Renaissance brought back the idea of figures being realistic, using new ideas about maths and science to these realistic figures. More so, It also represented idealised figures such the work of Michelangelo The Creation of Adam demonstrating strength and power of society, often embodying religious figures and ideals. Major issues occurred during the Renaissance period. A factor was the Protestant Reformation throughout the 16th century in Europe removing its tradition of Catholic art. A new artistic practice developed, followed Protestant tradition and divided drastically from the southern European tradition and art produced during the High Renaissance. More so, the Catholic Counter-Reformation both reacted against and responded to Protestant reproaches of art in Roman Catholicism to produce style of Catholic art. Both countries later expanded into secular forms of art, history, landscape, portraiture and still life. Through the influence of this concern, this created massive tension between notions of art. The influence of the Wars of Religion transformed the way of Renaissance artist viewed their religious ideals. In the work of Leonardo da Vinci Vitruvian Man the pen and ink illustration, exemplifies this concern representing the conventions of the Renaissance period. Famous artwork portraying the study of the male human proportions. Da Vinci symbolises the combination of science, mathematics and art to represent of his vision of the world attempting to create perfect proportions of the male in myriad forms of geometric shapes. The Golden Ratio and Fibonacci is both a mathematician concept to contributing to the perfect ratios and proportional sizes of the human body. This concept represents the conventions as during this period many artist and audience viewed their perfections in the anatomy and perfect idealised body. For many this, many of high class religious patrons highly valued the satisfactory of these works paying high amounts of money to be displayed in religious areas (churches, chapel). Thus, through this idea it significantly demonstrates the conventions of representation in port raiture. Furthermore, during the modernist period, Neo-Expressionism was a modernist movement, initially in poetry and painting, originating in Germany at the beginning of the 20th century. An idea to present the world exclusively from an independent perception, distorting it radically for emotionally effect to evoke attitudes or idea. Neo-Expressionist artists sough to express denotation or emotional experience rather than physical authenticity. An inspired movement by the Symbolist currents in late 19th century. Fin de Siecle was a major influenced on the way he views the world trailing his downfall. A period of degeneration but also of a new beginning of new global economic and political system. This movement affected many European countries and artist. More so, The Industrial Revolution Turn of the Century in Europe, shifted in artistic styles and create major changes of the society. Innovative technologies and immense urbanisation efforts reformed the individuals perspective, and artists replicated the psychosomatic impact of these developments rendering into artworks. The work of Edvard Munch Scream exemplifies fin-de-siecle feels of remoteness, disillusionment and phycological anguish conveyed through distorted forms. An icon and a metaphor of mans existential loneliness and angst. Throughout his life, Edvard Munch struggled with anxiety through personal levels. His mentally ill sister was hospitalised during The Scream was painted in 1893. This damaged Munch in myriad of individual ways, undergoing both physical and mental suffering in the modern age and thus representing his ideas through this painting. This sparked the emotions demonstrated in this work executed with pastel and crayons to create these exaggerated, harsh, gloomy colours highlighted in the rough expressionistic lines and swirling, swaying and exaggerated brushstrokes. Thus, through this work supports the idea of conventions of representations are significant in different periods of time and events occurring. In addition, contemporary arts conventions are significant. Contemporary art is the art of today, the twenty-first century. The change of innovations allows artist to move on from the past and allow new technology to create new styles. Feminist art, an aim to make the audience question the social rules of society hoping to make a change to women society, Womens Right Movement. This statement can be reflected upon all the audiences of men and still today this has not been achieved. If often use Post-modern techniques; humour, appropriation, parody, sarcasm and a unique political statement. Barbara Kruger, Untitled (Your Body is a Battleground) demonstrates this concept, conveying a political message. The two halves of the image, the negative and the positive interpretation, emphasise the dual nature underlying of matter. The feminine figure becomes a combat zone that women both struggle for. The advancement of technology in the contemporary society allowed Kruger to create a graphic design, phrases to catch the viewers attention using the language of contemporary publications. Kruger changes the way women have been traditionally depicted for centuries by artists as sex symbols who are dominated by men.ÂÂ   The message addresses the issue of the continued feminist struggle, connecting the physical body of female views necessitate the feminist demand. Kruger utilises the appropriation of images from their original context in magazines and sets them as the background against which she illustrates expressive phrases. The use confronting of red, white, and black, each element of the final artwork is crucial to its effectiveness as a significant protest. Through this artwork, Kruger evoke an immediate response for the audience highly from the opposite gender. The creation of digital art conjures a larger audience to create an implication, expanding the demand shared in social media platforms to a larger social and cultural response. In conclusion, each phase of historical period exerted distinctive styles of work. The change of convention in portraiture is vital, consenting humanity to advance from all constraints from the past and outspread its innovation. Through the artworks of Vitruvian Man, Scream, and Untitled (Your Body is a Battleground) it demonstrates a clear understanding of the difference of convention utilised between the unique eras. Each era had a distinctive philosophy. Different problematic concerns continued to influenced society influencing artists whether its emotionally or physically, thus rendering into paintings to explore notions. Conventions of representation in portraiture vigorously reformed, as the world is constantly is changing mythology, hence conventions modify.

Frankfurt Schools Contribution To Popular Culture Cultural Studies Essay

Frankfurt Schools Contribution To Popular Culture Cultural Studies Essay The idea that culture is mass produced came from two German academics named Theodore Adorno and Max Horkheimer. These two intellectuals, who would later begin a cultural enquiry, were members of The Frankfurt School. This institute was established in 1923 and consisted of many other German left-winged intellectuals. It was very much interested in the ideas of Karl Marx and Sigmund Freud and therefore endeavoured to study the emergence of capitalist societies through the exploration of Marxism and psychoanalysis. This is what The Frankfurt School referred to as critical theory. The Frankfurt School, Adorno and Horkheimer in particular, were interested in studying popular culture and the mass production of cultural artefacts which they later referred to as the culture industry. In order to explore The Frankfurt Schools contribution to our understanding of popular culture, firstly we need to ask; what is culture? The word culture suggests a particular way of life, whether of a people, a period or a group. (Storey, 2006.1) It can also refer to the works and practices of intellectual and especially artistic activities. (Storey, 2006.1) The word cultivate was used to refer to the cultivation of land but now it can refer to the cultivation of the mind. Culture plays an important part in how human societies communicate with each other and how the new technological developments which contribute to this create a new type of culture known as popular culture. An obvious starting point in any attempt to define popular culture is to say that popular culture is simply culture which is widely favoured or well liked by many people. (Storey, 2006.4) Popular culture is centred on consumerism and is dominated by money; there is no part of popular culture that one doesnt have to pay for. Popular culture produces products known as commodities which have a use value and an exchange value. A commodity is only a commodity if it can be replaced by something else. Commodity fetishism was an idea that came out of popular culture. Capitalist organisations fetishize commodities and invest them with power that they do not really have. They discourage us from asking where the things we consume actually come from. These companies do not want us to think about this process. The idea that capitalist companies are manipulating the thoughts of the masses about what they consume and the great power that they have leads us to the term mass culture. In a mass culture, industrialised society there are no longer the same traditional values. The idea of an organic community no longer exists. The individual is left more and more to his or her own devices, has fewer and fewer communities or institutions in which to find identity or values by which to live, and has less and less idea of the morally appropriate ways to live.(Strinati, 2004.6) The Frankfurt School argue that the culture industry is killing the desire that might let us imagine a better world. They have an ideal notion of what human beings are capable of. The institute believes that we could never create a better world as long as we are part of this commodity culture. Adorno stated that the culture industry does not give the mass any responsibility for the culture that they are consuming, yet the masses are unaware of this which explains their passivity in accepting it. Although the culture industry undeniably speculates on the conscious and unconscious state of the millions towards which it is directed, the masses are not primary but secondary. . . The customer is not king, as the culture industry would have us believe, not its subject but its object. (Strinati, 2004.55) This point further emphasises the power that the culture industry has on the masses. With living in a culturally industrialised society comes conformity. Conformity replaces the consciousness of the masses according to The Frankfurt School. They believed that the masses are dependent on the culture industry and that the masses themselves are no longer producing culture. Through researching the works of The Frankfurt School, we can understand that the masses are oblivious to the mass controlled culture in which they live due to the face that everything is pseudo-individualised. Products that were being produced by the culture industry were all standardised. This meant that they all had certain characteristics that made them significantly similar. The Frankfurt School, Theodore Adorno in particular, realised that the industry knew that standardised products would sell and therefore they needed to be given a supposed uniqueness to provoke the masses to continue buying them. This was referred to as pseudo-individualism. The Frankfurt School stated that the culture industry created false needs in the pursuit of profit while ignoring the true needs of humans. According to The Frankfurt School the cultural industry and mass culture, . . . shapes the tastes and preferences of the masses, thereby moulding their consciousness by instilling the desire for false needs. (Strinati, 2004.55) They point out that the capitalist industries bring in a lot of profit through what they called waste production. They generated products that, in the opinion of The Frankfurt School, the masses did not need. Masses become so enthralled in the culture industry that their consciousness is overridden. The masses become too interested in the falsehoods that the industry has created and tend to forget about satisfying their true human needs. The school argues that it is due to all of this that the culture industry maintains its stability. With regards to true and false needs, Theodore Adorno once wrote, The indistinguishability of true and false needs is an essential part of the present phase one day it will be readily apparent that men do not need the trash provided them by the culture industry. (Adorno, Theodore W, The Culture Industry revisited at http://books.google.co.uk.p.156 accessed on 27/10/10) Another point that The Frankfurt School has highlighted to us in order to contribute to our understanding of popular culture is that a lot of culture is very homogeneous. They believed that all aspects of popular culture were generic and predictable. They could not fathom the fact that the masses were accepting this constant reproduction of the same thing. They believed that people should want something more; something different and challenging. The culture industry followed a formula. The reason for the formulaic structure of the industry and the way in which its products were produces was because it was successful. This particular formula and method of mass producing standardised products generated profit. When referring to this great power that the culture industry has, Adorno says, Today anyone who is incapable of talking in the prescribed fashion, that is of effortlessly reproducing the formulas, conventions and judgements of mass culture as if they were his own, is threatened in his very existence, suspected of being an idiot or an intellectual. (Adorno, 1991. 79) Critics of The Frankfurt School say that they do not appreciate just how diverse and hybrid popular culture is. They also say that The Frankfurt School invest too much power in the culture industry and that they consider capitalism as being more stable than it actually is. Critics believe that the culture industry has a lot more potential than The Frankfurt School gives it credit for. The term culture has been described by Richard Williams as, One of the two or three most complicated words in the English language. (Storey, 2006.1) Although some agree with this statement, The Frankfurt School has contributed greatly to our understanding of popular culture by highlighting how culture has become commercialised in the pursuit of profit. It points out to us that in a culturally industrialised society, no one thinks for themselves and that they consume this culture because it has been imposed onto them. The authenticity and traditional aspects of culture are no longer present and we can now come to the realisation that we will always live in a culture that is controlled by capitalism and consumerism. Everything that is presented to us, including the false needs that the industry provides is all in the interests of capital and profit. Our ability to understand how the culture industry works is aided greatly by the work of The Frankfurt School. References Storey, John (2006) Cultural Theory and Popular Culture: An Introduction Strinati, Dominic (2004) An Introduction to Theories of Popular Culture (Second Edition) Adorno, Theodore W (1991) The Culture Industry

Wright and Le Corbusier Essay -- Frank Lloyd Wright, Architecture

Frank Lloyd Wright and Le Corbusier are two very prominent names in the field of architecture. Both architects had different ideas concerning the relationship between humans and the environment. Their architectural styles were a reflection of how each could facilitate the person and the physical environment. Frank Lloyd Wright’s Robie House, is considered one of the most important buildings in the history of American architecture and Le Corbusier s Villa Savoye helped define the progression that modern architecture was to take in the 20th Century. Both men are very fascinating and have strongly influenced my personal taste for modern architecture. Although Wright and Corbusier each had different views on how to design a house, they also had similar beliefs. This paper is a comparison of Frank Lloyd Wright‘s and Le Corbusier ‘s viewpoints exhibited through their two prominent houses, Frank Lloyd Wright’s Robie House and Le Corbusier’s Villa Savoye. Wright designed according to his desire to place the residents close to the natural surroundings. He felt that a house should be a natural extension of its surroundings and not just positioned on a site. Wright designed his buildings so its layouts and features could merge with its surroundings rather than merely resembling a rectangular box on a lot. Wright stated, â€Å"A building should appear to grow easily from its site and be shaped to harmonize with its surroundings.† His main objective was to demonstrate how people can be harmonious with nature. He called this Organic Architecture. Wright felt the relationship between the site and the building, and the needs of the client where very important. In contrast to Wright, Le Corbusier displayed industrialization rather than nature. ... ...erior images show that both buildings highlight the horizontal, are free of ornamentation, and define volume rather than mass. . The architectural style of both Wright and Le Corbusier was to be achieved through standardization, which meant the separation of building elements into independent systems. These included the tendency to create spaces that flow together, rather than being compartmentalized to a particular function. Interior images indicate that both buildings have eroded the box for a space that flows without partitions between them. Additionally they shared attributes include a trend toward simplification of form, the elimination of unnecessary and decorative elements, and a marriage of form and function. Works Cited See Curtis, p. 257 See Le Corbusier, pp. 4, 6, 164. Sarah Jones, Building Utopia: Frank Lloyd Wright and Le Corbusier, 2008

The Usefulness of Functionalism for an Understanding of the Family Essa

The Usefulness of Functionalism for an Understanding of the Family Functionalists focus on the roles of the family as an institution and its interaction with other institutions, such as the ratio of functions the family has to perform compared to those that other institutions such as schools and the NHS perform. Functionalism sees the use of the family in society and how it can take pressure from the government by becoming an almost dependent institution that will help support its own members. George Murdock analysed 250 societies and studied the purpose of the family, he came up with a final definition; that the family performs several main functions. These functions help the individuals within the family; Murdock believed the functions are sexual, educational, economic and reproductive. However, Murdock did not consider that the family may have a detrimental affect on members of the family as he seemed to assume that all families are harmonious and do not have any arguments or problems. He also overlooked alterna...

Abbreviated Qualitative Research Plan Essay

Introduction Laws governing the administration of paternal processes, vary from state to state within the United States. The U.S. court system allows states to enforce paternal sanctions even after they have been definitively determined that a man is not the biological father of the child. (Brott. 2008) Currently, these irregularities regarding paternity create egregious injustices such as, men who, through DNA testing, have been proven not to be the biological father of the child, still being force to pay child support; even to the extent of being at risk of imprisonment should the accuse fail to maintain monetary support. Because of the monetary component of paternity cases, low income men are at a greater risk of experience catastrophic life-circumstances as a result of paternity fraud. Because of the inconsistency of the varying laws governing paternal support in each state, low-income families with already scarce resources are faced with instances of caring and providing for a child (believi ng them to be a blood relative) only to find out later that the child was not related. See more: Social process essay The disparities in the U.S. court system regarding paternity of low-income individuals has extreme effects on whether children would ever know their fathers, but they also lead to men being involuntarily held financially or legally responsible for children they did not biologically father; a burden that has disproportionate negative effects on a man with low-income. Dr. Vincent Miller contends â€Å"Nearly 30% of the tested paternity cases in our laboratory result in an exclusion of the â€Å"alleged father† presented as the biological father.† (2010). The mere allegation of a man’s paternity,  results in the U.S. court system entering financially, as well as criminally binding judgments. Once caught up in the system, a wrongly accused man faces a systemic dismantling of his freedom, creditability, and emotional stability. Frank Hatley was recently released from jail after serving time for owing back child support for a child that was later proven by DNA testin g not to be his. (8/11/09). http://www.cnn.com/2009/CRIME/08/11/georgia.child.support/index.html. Currently, there are no studies that assess the recovery process of a victim of paternity fraud. After a year in jail, what becomes of a man’s employment, family, finances, or mentality? Purpose Statement This is a qualitative study that will examine the avenues for relief after experiencing the impact of paternity (Creswell. 2009). Research Questions Is the U.S. Court system equipped to make whole a victim of paternity fraud? What are the positive and negative effects of current inconsistent state laws as experienced by the victims of paternity fraud? How do current laws influence the intent to commit fraud? How do current laws encourage the state to abet paternity fraud rather than correcting the results of paternity fraud? How do current laws contribute to a culture of unfairness with regard to non-custodial paternal-sanctions? Would standardization of DNA Paternity testing prevent unfair penalties? Would standardization of DNA Paternity testing improve medical history reliability? Could definitive DNA test results provide the basis for legal relief to a man held responsible for a fathering a child in error? What steps must a victim take to seek recovery through the courts What are the costs involved in contesting an incorrect paternity decision? Are there any incentives for the mother to seek correction? Are there any penalties levied on the false accuser? Literature Review: Annotated Bibliography Brott, A. (2008, Jul 27). Paternity fraud common. Sun Journal. Retrieved from http://search.proquest.com/docview/378934753?accountid=14872 Child support, money, emotions, and victims of paternity fraud: New survey. (2009, Sep 23).  PR Newswire. Retrieved from http://search.proquest.com/docview/447485536?accountid=14872 CHRI, S. Q. (2001, May 16). As DNA tests rule out paternity, men sue to stop support payments. The Atlanta Constitution. Retrieved from http://search.proquest.com/docview/413895636?accountid=14872 Courts ignore paternity fraud. (2007, Dec 12). The Berkshire Eagle. Retrieved from http://search.proquest.com/docview/379923439?accountid=14872 Father takes DNA paternity fraud case to U.S. supreme court. (2002, May 31). U.S.Newswire. Retrieved from http://search.proquest.com/docview/450942550?accountid=14872 Leeds, T. L. (2005). Paternity fraud, the poor person’s adoption and the interests of the child. American Journal of Family Law, 19(1), 20-24. Retrieved from ht tp://search.proquest.com/docview/275150869?accountid=14872 Mandatory DNA testing would protect against paternity fraud. (2001, Feb 28). Washington Times. Retrieved from http://search.proquest.com/docview/409646680?accountid=14872 Research Plan The participants of this study will be selected from low-income men actively contesting paternity in U.S. courts as well as custodial parents in order to gain the negative analysis of the phenomenon. (Lincoln & Guba. 1985) The natural setting will be litigants within the State Courts system involved with matter of Paternity. (Lincoln & Guba. 1985) This setting will be relevant to the phenomenon being studied. (Smeaton. 2008) Information will be collected through focus group interviews and surveys. Participants will be engaged via open ended questions regarding their experience. (Sarkar. 2014) The instruments used to measure outcomes will be the researcher who will inquire of the respondents. Researcher will ensure to guard against personal bias. (Sarkar. 2014) Research will consist of prolonged engagement to glean additional insight into whether participants in a paternity contest can again regain equilibrium within their lives. (Lincoln & Guba. 1985) Threats to validity will be sele ction, candor (existence of undisclosed extenuating circumstances), instability of respondents; cause difficulty in locating them at regular reporting intervals. The results will allow recommendations to be made to improve the paternity process, based on analysis of the data collected. References Biotechnology; DNA technology roots out paternity fraud. (2010). Life Science Weekly, , 287. Retrieved from http://search.proquest.com/docview/746790449?accountid=14872 Child support, money, emotions, and victims of paternity fraud: New survey. (2009, Sep 23). PR Newswire. Retrieved from http://search.proquest.com/docview/447485536?accountid=14872 Courts ignore paternity fraud. (2007, Dec 12). The Berkshire Eagle. Retrieved from http://search.proquest.com/docview/379923439?accountid=14872 Creswell, J. (2009). Research design: Qualitative, quantitative, and mixed methods approaches (Laureate Education, Inc., custom Ed.). Thousand Oaks, CA: Sage Publications Laureate Education, Inc. (Executive Producer). (2008). Quantitative methods, an example. Baltimore: Author Lincoln, Y.S., & Guba, E.G. (1985). Naturalistic Inquiry. Thousand Oaks: CA. Sage. Mandatory DNA testing would protect against paternity fraud. (2001, Feb 28). Washington Times. Retrieved from http://search.proquest.com/docview/409646680?accountid=14872 Sreeroopa, S. (2014). Qualitative research methods. Media: Retrieved from Laureate Education, Inc.

L’Oreal : Strategies for the Indian Market Essay

1. Evaluate L’Oreal’s entry strategy in the Indian market with respect to the product, promotion, pricing and place decisions? 2. What have been the changes in the marketing strategy of L’Oreal in the last 8 years? Evaluate them with respect to selection of product / market and each element of the marketing mix? 3. What factors helped the rapid adoption of Excellence colorants among its target customers? 4. Evaluate the options available to the management to achieve target sales of Rs. 1 billion in the year 2000. Prepare an analysis of various marketing mix options and decisions within individual mix elements – target market, product, channel, promotion, and price. a) Show the calculations and refer to these clearly as they are used in evaluating options for decisions in the marketing mix. b) Which product/markets should the company focus upon? Mediquip S. A. Session 5: Preparation Questions 1. What were Thaldorf’s major strengths and weaknesses as a representative of Mediquip? 2. Identify each member of Lohmann Hospital’s decision making unit (DMU)? 3. What were the needs, concerns and motivations of each DMU member? 4. What was the relative power position of each DMU member? 5. How well did Thaldorf interact with each member of the DMU? 6. On what date did Thaldorf effectively lose the sale to Lohmann University? Rosewood Hotels & Resorts: Branding to Increase Customer Session 9: Preparation Questions 1. Why is Rosewood considering a new brand strategy? 2. What are the pros and cons of moving from individual brands to a corporate brand? 3. Will the move to corporate branding maximize customer lifetime value? SaleSoft Inc. Sessions 10 & 12: Preparation Questions 1.What is your plan? Do you plan to continue with PROCEED or will you introduce the TH product? Provide support for your plan. 2.What is the buying cycle for PROCEED ? Who are the people involved in the purchase of a CSAS solution ? What is the role of consultants? 3.What is SaleSoft’s current approach to selling PROCEED ? 4.Quantify the benefits of CSAS to a customer using the information given in Exhibit 7. 5.What value does TH provide a customer ? How is this different from the customer value delivered by PROCEED ? 6.What is a Trojan Horse ? How does it facilitate customer acquisition and retention ? 7.How will you price TH ? Assume variable costs of $200. 8.How do you think SaleSoft’s organization structure will affect its ability to sell PROCEED or TH ? 9.How will you support the customers of PROCEED and / or TH? HP Consumer Products Business Organization : Distributing Printers via the Internet Session 13: Preparation Questions 1.What kind of on-line presence do you think HP should have ? Why ? 2.What risks do you see in your strategy? How would you manage them ? 3.Should printers and printing supplies be treated differently ? 4.What would the people at Best Buy think of your plan ? Would it be any different at CompUSA or the same ? What reactions might they have to news of your plans ? Tanishq Session 15: Preparation Questions 1. How did the positioning of Tanishq brand evolve? What factors influenced the changes in its positioning? 2. Why was GoldPlus launched? How do you rate its performance? 3. What is your recommendation to Bhaskar Bhat to target the plain gold jewellery market in India? List the strategic, economic, organizational and brand investment impact of your recommendation. Centra Software Session 16: Preparation Questions 1. What are the customers of Centra buying? What benefits are do customers get from Centra’s products? How should Centra segment its market? 2. Does Centra need a strategy to decide which customers to select or should it fish where the fish are biting? 3. Should Centra use all three channels to sell the three products to all customers or should it use some products and channels to target some segments? 4. How would you resolve the dispute between Reed and Lesser on how to deploy the telesales team? Would you expand telesales? Tata Ace Session 17: Preparation Questions 1. What factors influenced the development of Tata Ace? 2. Is Tata Ace successful? Why? 3. Describe the approaches adopted to develop the Tata Ace, covering product design, distribution, marketing, service, sourcing, etc. which influenced its value to the company and the customer. 4. Evaluate options to the managers of Tata Ace for growth and strategies to face competition? Suggest options for growth in existing segment, new markets, exports, etc. CRM at ICICI Session 18: Preparation Questions 1. List the factors in the macro environment which impacts ICICI’s retail business. 2. What is ICICI’s strategy in the retail financial services business? 3. Why does ICICI want to build long term relationship with its customers? 4. How did it go about selecting and implementing a CRM solution? 5. What lessons on CRM can be generalized from ICICI’s experience?

Breaking Through Essay

Throughout the book â€Å"Breaking Through,† Francisco Jinemez discusses many themes. This book is an interesting and a must read book for people who moving to another country and trying to get a better life. There are three themes in the novel that one must follow in order to understand and earn a meaningful life: family, work, and education. First of all, family is the first school in which a child receives the basic values of life. When Francisco was young, his family moved to America, hoping to get a better life. He grew up in a poor family. The six members in his family are his parents, (how many? 3? ) brothers, and sister. His family suffers and struggles with many hardships because they were not coherent English speakers. His mother is a caring and thoughtful woman who places her family as an important priority. She gives Francisco a lot of advice that helped him solve many of his problems. All the members of his family are friendly except his father. His father always yells at him and Roberto when they ask to go out. Although his mood changes invariably like the weather, they still respect him completely. Francisco spends a lot of time with his big brother since their ages are close to each other. Francisco’s love for his family is never-ending. In one part of the book, Francisco and his brother, Roberto, moved away from their family to a different city to live by themselves. At the beginning, Francisco misses his family so much that he can’t help but reminisce about the time when they still lived together. Francisco often misses â€Å"the sounds of [his] Papa’s coughing, the rattle of his aspirin bottle, and the rolling of Mama’s twelve-inch lead pipe† (19). Being away from his family occasionally makes Francisco think of all the little things about his life when he lived with his parents. Jimeneez illustrated an image of Francisco’s life before he moved to _____ in order to demonstrate how Francisco’s strong ties to his family causes him to think about when they were still living together. Everyone has to work whether to earn money or get experience for a better future. When Francisco was still in middle school, he supported his family by working. His work was to pick cotton, carrot, or strawberry, depending on the season. Francisco’s father has trouble with his back, so he could not work as well as he did before. Things get worse when Roberto got married because he is unable to support the family anymore because he needs the money to build his own family. Francisco and his father become depressed as they worry for their life and survival. They often wonder how they will survive with the limited amount of money they receive from their work. Life is tough for them. Why do we have to go to school? It is the best option for our future. In general, achieving an education is not an easy thing to do. It is even harder for Francisco who moved to another country. Although he has problem with English, he never stop trying to learn it. In addition to getting a good education, Francisco also has to help support his family. This caused him to miss many school days. In his senior year, he hears good news from his teacher that he might be able to get a scholarship. He discusses the news with his family, but his father did not approve. Francisco could not control himself and finally talk back to his father that why cannot he get into college. Francisco felt ‘’anger [swallowing him] and [he] could not escape it† (168) Francisco felt passionate about his education because it is the only hope for Francisco to escape his poor life. He believes that he must fight for it because education is not only a ladder to success, but it will also give him knowledge to become a useful person in the future. In conclusion, Jimenez is trying to demonstrate survival and hardship through these themes. These are themes that would help us break through all the hardships in life. A better future depends on our hope and courage.

Marketing Strategies of Colgate Palmolive Ltd

Project Report A STUDY ON MARKETING STRATEGIES OF COLGATE PALMOLIVE LTD. Submitted to: Dr. D. K. Agarwal Submitted by: DINESH CHAUHAN[62014] VIVEK DHAR [62066] FORE SCHOOL OF MANAGEMENT NEW DELHI Contents ? Introduction1 ? Objective2 ? Methodology3 ? Company Profile4 ? Company Strategy6 ? Marketing Mix15 ? SWOT Analysis26 ? Survey Findings28 ? Retailers Survey34 ? Conclusion37 ? Suggestions39 ? Consumer Questionnaire ? Retailer Questionnaire ? Bibliography INTRODUCTION As early as 3000 B. C. Egyptians used toothbrushes fashioned from twigs. In the 20th century a major design advance occurred in 1938 with the launch of Dr. West’s Miracle Tuft toothbrush, the first nylon bristle brush. Until the late 1970’s toothbrushes were widely viewed by consumer as a commodity and were primarily purchases on price. The involvement remained low and the companies also treated their toothbrushes as an extension, to get their consumers to use their toothpastes. Typically in the Indian market the percentage of toothbrush users has slowly inched upwards. As it has always been associated by the non-users as a non-essential item more so because of their fierce loyalty to the margosa twigg(Datun) and the index finger. The market of late has been the entry of several foreign players and the marketing game has assumed a totally new dimension. Companies are trying to shift to â€Å"PULL† strategy of long term returns and the inclination of consumers to shell out a few rupees extra to ensure a more wholesome care of their teeth and gum. This has resulted in rapid growth in value terms. Added to this is the initiative of the companies to focus on expanding the market by bringing the over 65% non-users in their consumer fold. With such vast potential to be exploited, the entry of several new players with their innovative ideas and experience in similar developing markets, the industry is likely to see a lot of action in the immediate future. OBJECTIVE The above of the project was manifold. ? First of all a general idea of the toothbrush industry – its competitiveness, volume and potential was to be adjudged. Next was to go on to analysis of the attitudes of a typical consumer and his/her idea/perception of this low involvement category product. ? This was to be followed up with the study of Colgate Plus toothbrush, as a typical product of the company, Colgate Palmolive and its standing in the market vis-a-vis other players, especially new entrants. ? To amalgamate all above to conclude as to what was to be the future/probable course of the toothbrush industry and Colgate Plus tooth brush in particular. METHODOLOGY 1. To get an idea of the industry, I went through all the relevant literature we could lay my hands upon. This included A & M’s, Business Today’s. 2. For consumer attitudes, I prepared a questionnaire that was circulated among 70 odd people, well spread out across the whole of Delhi. The same was done with the retailers to try and see the conformity in findings in some specific attributes. 3. The questionnaire was to structured that an idea of brand image and relative studying of various brand could also be elicited. 4. The findings were synthesized, and keeping in mind the new entrants, their potential and the potential of the market, projections were made and conclusions were drawn. COMPANY PROFILE A household name for paste and tooth powder, Colgate Palmolive (India) was established on 23rd September 1937 as a private limited company in Bombay, as a wholly owned subsidiary of Colgate Palmolive Co. Of USA Initially it started with trading activity and later set up manufacturing operations in 1949 at Sewry (Bombay). The company became a public limited company on 5th October 1978. In 1990-91 the company commissioned facilities for fatty acid and toilet soap at Waluj (Aurangabad). The plants at Sewri and Waluj manufacture oral care products like dental creams, tooth powder tooth brushes and personal care products like toilet soaps, shampoo, which are marketed under various brand names such as Colgate, Palmolive, Halo, Protex and Charmis. The company’s distribution network covers 1700 stockists and 4,50,000 retailers with ware house facilities in Mumbai, Calcutta, Delhi, Hyderabad, Lucknow and Madras ( and a new addition at Faridabad). The company has its own Research and development facilities and had also been getting the R&D benefits of the parent company. It has a well established quality Control Department at Sewri & Waluj. For 40 years, since inception till 1978, Colgate was carrying on its business in India with a paid up capital of Rs. 1. 5 lakh made up of 1500 equity shares of Rs. 100 each, when it was increases to Rs. 1. 96 crore, by a bonus issue in the ratio of 130:1. To comply with the FERA regulations, Colgate Palmolive, USA diluted its share holding to 40% in the Indian company, through an offer of sale to the Indian public in October 1978. Following FERA relaxation, the foreign shareholding was increased from 40% to 51% in September 1993. Colgate Palmolive (CP) is a global leader in household and personal care products. In 1991, it had sales of $ 6. 06 billion and a gross profit of $ 2. 76 billion, its world wide R&D expenditures were $ 114 million and media advertising expenditure totalled $ 428 million. Colgate Palmolive’s five year plan for 1991 to 1995 emphasized new product launches and entry into new Geographic markets, along with improved efficiencies in manufacturing and distribution and a continuing focus on core consumer products. In 1921 $ 243 million was spend to upgrade 25 of Colgate Palmolive’s 91 manufacturing plants, 275 new products were introduced world-wide; several strategic acquisitions (e. g. of the Mennen men’s toiletries company) were completed and manufacturing began in China and Eastern Europe. Since 1985, gross margins had climbed from 39% to 45% while annual volume growth since 1986 had averaged 5% International sales Colgate Palmolive’s strong unit, accounted for 64% of sales and 6% of profits in 1991. COMPANY STRATEGY – ORAL CARE AND TOOTHBRUSH INDUSTRY IN PARTICULAR Volume is the key† says Richard Usuquen, VP Marketing Colgate Palmolive (India) Ltd. To expand the market in all ranges, CP has an ongoing RURAL VAN PROGRAMME and SCHOOL PROGRAMME covering 14 million villages and 80 million consumers, teaching people brush or even clean their teeth with the fingers. CP’s action centring around finely balancing the urban market – (59. 5%) and rural markets (68% share) . So while the company has introduced such premium packaging as stand up toothpaste tubes with flip-up caps in the urban market, it is also selling sachets of Colgate dental cream at low prices. This focus on volumes is also evident in the toothbrush market, estimated at 400 million units per annum. C-P is the toothbrush leader in India with an approximately 60% market share, but since ‘95 it is facing challenges from HLL which has already garnered 8% market share. Usuquen says â€Å"The penetration of brushes in India is very low, so more than market share, it is important to grow the market†. To that end CP has actively introduced line extensions across all three segments – economy, middle and premium since last year. At the entry level it has adopted the sleeve packaging, with no individual cases. The focus is on driving volumes through the price-sensitive segment. The mid-price market has been the introduction of the HIGH KLEEN range, while the upper end has seen the zig – zag and Double – Action launches. For the economy segment, a price focus has been adopted. On offer are five toothbrushes each from the CP and Cibacca stables to rural consumers, at prices low enough to generate trial. For the urban market, the focus is on maintaining novelty value by introducing new variants and added features. Whatever is new, people buy. So the idea is to accelerate choice through a variety of product features†. CP’s perception of the Indian market is of one where people welcome change but clamour for high end products at cheaply prices. The answer to this conundrum as per the company’s strategy is to â€Å"†¦.. Optimise cost and formulation and the proceses and come up with efficient manufacturing to answer this â€Å". CP’s strategy is to pour in a lot of investment in the Indian market in terms of capital expenditure and organizational support and each out to the deepest interiors. SEGMENTATION The toothbrush industry can be regarded as a component of the Oral Care industry which broadly comprises tooth paste, mouth wash and floss, besides tooth brushes and a large unorganized naturally available cleaning mediums viz. Index Finger, Neem twigs etc. But Colgate Plus need not to bothered about latter as it operates in a different category. The tooth brush industry can be segmented in the basis of social class & income group (Demographic Segmentation ), price (Product segmentation), benefit (behavioural segmentation), the last being the most important. DEMOGRAPHIC SEGMENTATION ACCORDING TO PRICE |Segment |Category |Brands |Characteristic | |Low income rural class |Economy |Promise, Cibaca |Looking for low price | |Middle income group semi urban |Standard |Colgate Classic Pepsodent popular | Value for money | |consumer | | | |Upper middle income urban |Premium |Colgate Plus, Classic, Ajay, Royal |High quality cleaning efficiency | |consumers | | | | |Upper class urban sophisticate |Super Premium |Oral B, Aquafresh, Jordan, Close Up|Unique, attribute, dentists | | | | |recommendation | The last two categories merge, since Colgate Plus is intelligently positioned in between the two to maintain a high quality in age as well as encourage switches from standard category to up grade PSYCHOGRAPHICS |Variations in Product |Jazzy looks, Transparent handle|Simpleton looks, Modest |Mix of the two : transparent | | |Flashy colours Superior Packing|packaging, Solid colours |handle but not very flash | | | | |packaging. |Urban sophisticate |Chooses with care, sports it as|Abhors |Abhors | | |a status symbol while | | | | |interacting in group travels | | | |Semi urban Non Chalant User |Aspires for it, but finds it |Very often goes for this as it |Some times this | | |difficult to afford; tries it |serves is purpose without much | | | |seldom |expenditure | | |Rural User |Does not have access/can’t | Is the only option Datun |Generally can’t afford this | | |think of | |either | |Tooth brushes brands |Oral B, Jordan, Aqua fresh etc. |Promise, Forhans etc. |Cibaca, Ajanta, Ajay etc. | The overall response reflects a gradual move in the direction of the premium to super premium segment as it is once in three months/four months purchase, thus being successful in luring all customers (except the rural user who are a small minority of the Market) to try out the ones that are places at a higher price on account of their trendy looks and overall appeal of style and splendor. BENEFIT SEGMENTATION |User Characteristic |Invalid oral health consumer |Involved oral health Consumer |Uninvolved Oral Health Consumer| | |Therapeutic Brushers |Cosmetic Brushers |Non-chalant Brushers | |Product Differentiater |Search functionally superior |Search for product that |Views products as same Lack of | | |product with many attributes. effectively delivers cosmetic |interest | | | |benefits | | |Advertising appeal |Put off by hardsell Prefers |Influenced by promotion, |Relatively unaware of ads can | | |dentist recommendation or |hammering on a USP |at most be influenced by price | | |in formed opinion | |offs, package deals | |Buying behaviour |Buys for himself, will go to a |Buys and uses for himself. |Buys for family. , will pick up| | |specialised store |Will not go beyond a large |any brand available. | | | |shop, supermarket | | |Regularity of usage |Brushes after every meal |Brushes mostly once, sometimes |At most once a day | | | |twice | | |Brand loyalty High |Low |Nil | |Price (Willing to pay) |>20 |15-20 | Rs. 20 |3. 0 |25. 0 |7. 5 | |ASCRIBED TO | | | | |No specific reason |59. 4 |33. 3 |50. 0 | |word of mouth |15. 6 |16. 7 |19. 1 | |impressed with advt. |9. 3 |20. |11. 9 | |shopkeeper insisted |15. 6 |20. 8 |14. 3 | |dentists advice |6. 3 |8. 3 |4. 8 | |REPLACEMENT FREQUENCY | | | | |0-1 MONTHS |23. 5 |12. 5 |17. 4 | |1-2 MONTHS |26. 5 |29. |28. 3 | |2-3 MONTHS |23. 5 |29. 2 |30. 4 | |3-4 MONTHS |23. 5 |16. 7 |19. 6 | |> 4 MONTHS |2. 9 |16. 7 |4. 3 | |FREQ. OF BRUSHING | | | | |Once (per day) |50. 0 |28. |46. 7 | |Twice |44. 2 |68. 0 |46. 8 | |after eve ry meal |2. 9 |4. 0 |2. 2 | |Not very particular |2. 9 |0. 0 |2. 2 | |pressed with Advertisement | | | | |YES |11. 1 |22. 2 |12. | |NO |88. 9 |78. 0 |87. 1 | RELATIVE IMPORTANCE OF ATTRIBUTES | |MALES |FEMALES |TOTAL |RANK | |PRICE |62. 7 |57. 3 |61. 2 |5 | |PACKAGING |40. 2 |49. 3 |44. 6 |8 | |DURABILITY |74. 5 |74. 7 |75. |2 | |LONG HANDLE |51. 9 |60. 0 |57. 0 |6 | |FLEXIBLE NECK |52. 9 |60. 0 |57. 1 |6 | |COMFY. ANGLE |68. 6 |78. 7 |73. 7 |3 | |SOFT BRISTLES |78. 4 |86. 7 |82. 9 |1 | |LOOKS |46. 1 |40. 0 |44. 9 | |DIAMOND HEAD |36. 3 |41. 3 |38. 9 |10 | |GRIP |58. 8 |68. 0 |63. 4 |4 | |INDICATOR |28. 4 |41. 3 |34. 3 |11 | COLGATE PLUS USERS RESPONSE | |Males |Females |Total | | |v. Good | |COLGATE PLUS |30. 96 | |CIBACA |14. 28 | |ORAL-B |16. 66 | |CLOSE-UP |9. 52 | |PEPSODENT POPULAR |7. 14 | |JORDAN |9. 2 | |OTHERS |11. 90 | BRAND RECALL |BRANDS |PERCENTAGE | |COLGATE PLUS |20. 47 | |PEPSODENT POPULAR |11. 02 | |CIBACA |10. 4 | |ORAL-B |9. 54 | |AQUA-FRESH |7. 59 | |AJANTA |7. 09 | |OTHERS |28. 35 | Only about 5% of the respondents could not remember which toothbrush they were presently using which were excluded from the above computing. RETAILER’S SURVEY FEATURES |No. f Respondents |: |20 | |Areas covered |: |Defence Colony, South Avenue, Khan Market, North Campus, Sarojini| | | |Nagar | |Nature of survey |: |Structured Questionnaire | |Objective |: |a) To gather the respond to new entrants vis-a-vis Colgate Plus | | | |as perceived by retailers. | | | |B) Retailers favorite brand(s) | | | |Margins offered | |Limitations |: |Given the areas covered, the response was bound to be asked in | | | |favour of the upper class users. | F INDINGS |A. Availability | | | |Easy |: |Classic, Aqua-Fresh, Oral-B, Pepsodent, Colgate Plus | |Not Easy |: |Royal, Forhans, Cibaca, Jordan, Prudent. | |B. Sales | | | |High |: |Colgate Plus, Cibaca, Classic, Pepsodent, Oral-B | |Satisfactory |: |Close-up, Ajanta, Ajay, Jordan, Aqua-Fresh | |C. Profit Margins | | | |Highest |: |Classic, Royal | |High |: |Jordan | |Medium |: |Oral-B, Aqua-Fresh, Reach, Cibaca | |Low |: |Colgate Plus, Pepsodent, Close-up | * Highest Margin : 35-40%Lowest Margin – 10-15% N. B. Colgate Plus features in the lowest level of margin and yet commands the highest market share. The low margin was however denied by the Sales Office of Colgate-Palmolive at Delhi, who claimed to offer equal to that of the industry standards. Colgate Plus was not backed up by any appraisal system whatsoever. Supply is kept regular on weekly basis. D. Retailer’s Perception Of Preferences |BY BRAND NAME |36. % | |CHEAP BRUSH |9. 3% | |SPECIFY PRICE RANGE |15. 9% | |EXPENSIVE |21. 5% | |TRY NEW ONESE |16. 8 | E. Retails insisted on â€Å"Pushing† Classic as it was moderately priced and yet offered a very good margin. * The â€Å"D† above was also substantiated by our consumer survey. CONCLUSION The present day brushing habits of the Indian society as a whole leaves a lot to be desired – 41 toothbrushes are sold for every 100 persons per year! Total units sold add u to a little over 400 million, growing at the rate of 10% p. a in volume terms and 25% in value terms (difference explained by the shift to upper end of the market). This implies not much inroad has been made into the rural and semi-urban market. Non-users constitute about 65% of total population. While the global brands try to create new markets and add new dimensions, there is much greater latent demand. Out of their stable of marketing strategies, advertising till now had been low priority for the players (this was confirmed in our survey as 88. % of respondents don’t recall the ads). This indicates companies find it formidable to change the low involvement level psyche of consumers and the route of aggressive sales promotion by way of price offs, POP displays, tied sales and generous trade margin s still hold the key to increasing off take of toothbrushes. No one has made a serious attempt in the virgin territory of 65% non-users (CP’s Rural Van Programme is a recent drive). The thought of doing a Nirma to the toothbrush market has escaped everyone. Despite packaging constituting a substantial (upto 40%) of the cost of a toothbrush it has found to have influenced the purchasing decisions of the buyers. In our survey consumers corroborated to this effect (refer to the survey findings). Companies could rethink their strategy of increasing differentiability by packaging and instead invest in product development for the same. SUGGESTIONS Some possible product improvisations Attached straight tongue cleaner cased in the toothbrush handle. Cartoons character printed on the handle to attract kids. Padding on the handle end to massage the gums. Casing the toothbrush (for kids) in a toy form. Neck with adjustable handle. Get a certificate by the Indian Dental Association (IDA) for the toothbrush, like the Colgate Calciguard Toothpaste. Segregate the toothbrush types for different age groups, e. g. , Children – Thicker handle for better grip, bright colours and cartoons printed on the handle. Young People of Teenager – more trendy colours and designs, like stripes or polka dotted, more vibrant colours. Adults – Simple designs and sober and decent colours. For the new entrant Introduce the product with the offer of one free toothbrush with the purchase of a brush which will help in blocking and prepointing the purchase of the buyer. As the target segment is the premium segment therefore, premium pricing of the product is necessary. Price the product at Rs. 251 -* or at Rs. 301- and not at Rs. 361 or Rs. 221- because the shopkeepers face a problem in returning small changes of Rs. 31 or Rs. 31- and Rs. 1 so they sometimes avoid the product as confessed by the shopkeeper. Add value to the product by giving tips on taking good oral care, in the back side of the package or a free pamphlet with the purchase of a brush, like brushing twice a day, flossing, polishing , regular dental check-up by your dentist, this shows a caring and concerned attitude by the company. With the purchase of a toothbrush, give a free coupons which is to be filled in by the consumer and can be used by him or her for getting a free dental check-up as when and where specified in the advertisement in the newspaper. This kind of scheme can be implemented by the company once in two three months. However, these suggestions can be used by the big players in the market or the new entrant, who has to be a big player because a large investment is needed for such heavy sales promotion and also an attempt should be made to convert this low involvement product into a high involvement as it is concerned with personal card and hygiene and a product of daily use. CONSUMER QUESTIONNAIRE 1. AGE : ( 15-30 Years ( 30-40 Years ( 40-50 years (Above 50 years 2. SEX : ( Male ( Female 3. OCCUPATION : ( Govt. Service( Self-employed ( Corporate Executive ( Student ( Others (specify __________________) 4. MARITAL STATUS 🙠 Single ( Married with children ( Married without children 5. AVERAGE MONTHLY INCOME/ALLOWANCE ( Rs. 20000 6. Which toothbrush do you generally use? 7. Name any other five toothbrushes that you can recall 12345 8. Who purchases your toothbrush? ( Myself( A family member( A Subordinate 9. Do you ask for a toothbrush by name? ( Yes ( No 10. How much are you ready to spend on a toothbrush? ( Rs. 5-10( Rs. 10-15( Rs. 15-20( > Rs. 20 11. What prompted you to purchase your current toothbrush? ( Dentist’s advice ( Impressed with the advertisement ( Shopkeeper gave it to me ( A well-wisher recommended it to me ( Just bought it no specific reason. 12. How often do you replace your toothbrush? (0-1 month( 1-2 months( 2-3 months( 3-4 months ( > 4 months 13. How often do you brush your teeth a day? ( Once ( Twice ( After every meal( Not particular 14. What according to you are the relative importances of the following? | |V. Imp |Imp. |Not so Imp. Doesn’t matter | |PRICE | | | | | |PACKAGING | | | | | |DURABILITY | | | | | |FLEXIBLE NECK | | | | | |COMFORTABLE ANGLE | | | | | |SOFTNESS OF BRISTLES | | | | | |LOOKS (TRANSPARENT HANDLE ETC. ) | | | | | |DIAMOND HEAD | | | | | |GRIP | | | | | |INDICATOR | | | | | 15. Has any toothbrush ad (seen on TV/in a magazine) made an impact on you? |YES |NO |IF YES, THEN WHY | |ORAL-B | | | | |AQUA FRESH | | | | |ROYAL | | | | |COLGATE PLUS | | | | 16. Kindly answer the following in case you have used Colgate Plus/Aqua Fresh toothbrushes: | |AQUA FRESH |COLGATE PLUS | |QUALITY |*V. GOOD * GOOD |* V. GOOD * GOOD | | |* MODERATE |* MODERATE | | |* NO GOOD |* NO GOOD | |AVAILABILITY |* EASY * NOT SO EASY * DIFFICULT |* EASY * NOT SO EASY * DIFFICULT | |IF IT WORTH THE PRICE |* YES *NO |* YES * NO | | |* CAN’T SAY |*CAN’T SAY | |IF THE BRAND IS NOT AVAILABLE, THEN I |* WILL WAIT |* WILL WAIT | | |* WILL NOT WAIT |* WILL NOT WAIT | THANK YOU FOR SPARING YOUR VALUABLE TIME!! RETAILER QUESTIONNAIRE 1. Location of the store : 2. Selling toothbrushes since 3. Brands stocked ( Colgate Plus( Cibaca Supreme( Aqua Fresh ( Jordan( Oral-B( Royal ( Pepsodent( Promise( Ajay ( Ajanta( Classic 4. Which are the top three toothbrushes in terms of exist sales? 1. 2. 3. 4. 5. In case not covered above. What is the status of: 1. Aquafresh( Good( Picking up Moderate( Poor 2. Colgate Plus( Good( Picking up Moderate( Poor 6. How do consumers ask for a tooth brush? (Rank them) (a) Ask by brand name(b) Ask for a cheap brush (c) Specify a price range(d) Go for an expensive brush (e) Keep trying newer ones 7. Which of these two companies make it a point to: (a) Get a regular feedback Aquafresh( Yes( No Colgate Plus( Yes( No (b) Maintain regular supply Aquafresh( Yes( No Colgate Plus( Yes( No 8. Rank your profit margin for the following brands: 1. Cibaca Supreme2. Colgate Plus 3. Oral-B4. Aqua Fresh 5. Classic 6. Ajanta 7. Pepsodent 8. Jordan 9. What is your a) Highest Margin b) Lowest Margin 10. If the consumer does not ask for a specific toothbrush then which one would you offer him? Why? BIBLIOGRAPHY 1. Business Today Library 2. A&M Issues of June ‘05, June ‘05, April ‘2006 3. CII Library 4. FORE Library 5. Kotler Philip (Principles of Marketing) 6. Kotler, Philip (Marketing Management). ACKNOWLEDGEMENT I would like to express my sincere thanks to Prof. N. S. Uppal for entrusting me with a challenging project and along with it, his help and encouragement has been exemplary. I wish to place my sincere gratitude to the officials of concerned organization and libraries who in spite of their busy schedule always spared their time whenever needed. ———————– [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic]